adidas
UltraBoost Camp



PROBLEM

adidas is the technical sponsor of the International Bucharest Marathon & Half Marathon. For these 2 events they needed a way to highlight their best running shoe, the adidas UltraBoost and its innovative Boost sole.

 

SOLUTION

We’ve created a 900 sqm camp where runners could try, test and run in the new adidas UltraBoost in different “street” like situations.

OTHER
WORK