Background

Started as a commercial leg for winter, the Brazii campaign wanted to give something back to nature while making the consumer part of the brand story. We soon realized that this can only be the start of a bigger vision that Bergenbier, as a brand that takes his inspiration from nature, should take upon itself on a long term.

Solution

A CSR campaign with a promotional mechanism that closes the circle: Bergenbier is inspired by nature, it refreshes you, be a part of our initiative to give back to nature for the generations to come.