BACKGROUND

Perwoll is the leader in the special detergents market. But even now it is perceived by many consumers as a balm, not as a detergent. The client asked us to make an educational application to use it in malls for presenting the customers what is Perwoll and which are the advantages of every product variation.

SOLUTION

The agency proposed a mobile app that hostesses should use as support for presenting the Perwoll range.

Because Perwoll is a special detergent for special clothes, the application design looks like an interactive fashion magazine. You have to choose between 5 types of clothes and you assist to a demonstration of what can happen if you wash your clothes with normal detergent and with Perwoll.

This application is an educational one and it is still used for presenting Perwoll range in an attractive and interactive way.