Mega Mall – Summer destination campaign
The challenge – how to communicate with a street-smart customer, without talking just about fashion and entertainment
The strategy – Mega Mall is the brand that proves its relevance, utility and empathy to its customers
We developed a concept and created a visual identity by using a fresh, paired with dynamic, surprising images out of a photo shooting series.
Taking into consideration an emotional communication approach that had to connect the mall to its consumers – “About me”.
The idea of the visuals is to connect the customers with the brand, by offering memorable experiences – “I chose my Mall”
It got us to: This mall is my life day by day
A campaign of how great and fun it is to spend summer moments in special places. We used these hot ingredients that bring us closer to the summer vibes: having fun with friends, long hours at the pool and secret cozy places just for us.
Summer in Mega Mall is much more authentic and daring than in other places