PROBLEM

Saint-Gobain Construction Products Romania briefed us about a new product to launch – it was about a magic plasterboard which could sustain up to 15 kg on each screw without any special materials needed.

So, Habito became the subject of this new brief where we came up with a communication campaign in which we’ve tried to emphasise the main benefit of the new product – heavy weight resistance.

SOLUTION

Habito became the first wall made from plaster.

The executions aired in store, outdoor and special projects in collaboration with DIY chains.