PROBLEM

Michelin challenges us every year to create their sell-out campaigns for summer and winter tires. Our challenge is not only about creativity, but also about logistics, coordination and supervising Michelin’s activity in Romania and 6 more countries: Hungary, Greece, Slovenia, Croatia, Bulgaria and Serbia.

SOLUTION

Hard-sell campaigns with prizes for end consumers that can be adapted in the countries we are responsible for. In order to do so, we worked closely with our partners, local TBWA agencies.

RESULTS

Consistent communication of Michelin’s values and offers, both in online and offline, at the Central Eastern and South European region.